If you are curious about the history behind Nike, there is a good show I caught on CNBC called Swoosh! Inside Nike. Its got interviews with Phil Knight, other Nike heads (including Dan Wieden, the advertising exec that came up with campaigns like Bo Knows, Mars Blackmon, etc). Even Michael Jordan talking about why he signed with Nike over Adidas when he first came into the NBA.
As an added bonus, you can turn it into a drinking game! Just take a sip every time there is a shot of Darren Rovell, the reporter, nodding at an answer on camera. You'll be gone 20 minutes in...
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